Print Page  |  Sign In  |  Join FaB
FaBcap Accelerator


FaBcap Accelerator is our business and finance program designed to build the capacity and capitalization of our growing food and beverage companies, positioning them for sustainable success.

We select ten growing food or beverage companies to participate in the one-year accelerator and anticipate these companies will be on the front edge of market demands.

Accelerator participants, or "Cappers," benefit from a dedicated industry coach, facilitated cohort meetings, a FaBcap Innovation Conference to kick the year off, and a Capstone event to graduate and receive a $10,000 check!


OUR FIRST FaBcap CLASS: 2015-2016



OUR SECOND FaBcap CLASS: 2017-2018

Congratulations to our second FaBcap class:



  • A year of one-on-one personal and Certified Financial and Business Coaching from Brad Rostowfske, FaB Wisconsin's Director of Industry Growth and Tera Johnson, Director of the Food Finance Institute (approximately 80 hours) 

  • A year of one-on-one "issue” coaching from industry experts

  • Five facilitated cohort meetings at area food companies (subjects covered include marketing, sales, operations, etc.)

  • A one-day Innovation Conference to kick things off

  • A FaBcapstone Closing Ceremony and a pitch to share their story, success and ambitions

  • A prepared company packaging for use in future financial requests

  • A $10,000 cash award 
FaBcap Presenting Sponsors


Program Sponsors




July 19, 2017 at 5:00 pm to August 21, 2017 at 8:00 am
FaBcap Application Period

August 30, 2017
Selection Announcement of 10 Cappers

September 21, 2017
FaBcap Kick-Off Café Event

September 2017 to June 2018 
FaBcap Accelerator Program

One-on-One Meetings (up to 80 hours over full program)

  • General business coaching by Brad Rostowfske, FaB's Director of Industry Growth
  • Financing coaching by Tera Johnson, Director of the Food Finance Institute
  • FaB member business mentoring – to be assigned based on business need and focus
  • FaB member subject matter experts' consultation as needed

Cohort Meetings (~5 hours per meeting; participation in four of five meetings required)

October 2017
FaBcap goals, deliverables, Capper presentations, cohort roundtable, Tera Johnson's Food Finance presentation, and other potential guest speaker

November 2017 - Marketing Focus
Capper presentations, cohort roundtable, Bader Rutter branding and marketing presentation, and other potential guest speaker

January 2018 - Sales and Distribution Focus
Capper presentations, cohort roundtable, broker/distributor/retailer presentation, and other potential guest speaker

April 2018 - Operations Focus
Capper presentations, cohort roundtable, production/supply/chain/food safety presentation, and other potential guest speaker

May 2018
Investor Pitch Presentation rehearsal and other potential guest speaker

June 2018
FaBcap Investor Pitch Event and Closing Ceremony


"FaB Wisconsin's efforts haven't really been replicated anywhere in the country, and its accelerator will help startups establish crucial industry connections. Creating a supportive environment for those companies through an accelerator is a great way to get them to the next level."   
- Grant Ferrier, President of the Nutrition Capital Network

"It turns out that food businesses, local and otherwise, make money (and don't) in predictable ways. The more entrepreneurs, investors, and financial professionals have a common understanding of what works, the more successes we'll have."      

- Tera Johnson, Founding Director of the Food Finance Institute

"Just having someone [like FaB's Brad Rostowfske] who has built process engineering plants in the past, they're so connected with groups that can help out. We've been able to analyze our brewing process and make tweaks to be confident in all our projections."

- Henry Schwartz, CEO of MobCraft Beer and FaBcap One participant
Sign In
Sign In securely
Industry Calendar
Industry News



 FaB Wisconsin is seeded by the Metropolitan Milwaukee Association of Commerce (MMAC) and Milwaukee 7.   


©2012 FaB Wisconsin