Top Note Tonic Earns New Product sofi™
Tuesday, April 25, 2017
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Milwaukee
(April 25, 2017)
– Top
Note Tonic, a Milwaukee-based beverage start-up launched by a female
veteran of the craft brewing industry, has won a coveted sofi
New Product Award for its innovative Indian Tonic Water. Right on the heels
of releasing its new line of sparkling mixers in 4-packs, the company received
top recognition from the Specialty Food Association’s 2017 sofi™ Awards
competition in the Cold Beverage – Drink and Cocktail Mixer category.
A
sofi is the highest honor in the $127 billion specialty food industry. "sofi”
stands for Specialty Outstanding Food Innovation and represents the best of the
best from members of the Specialty Food Association.
"From
the beginning, our goal has been to change the way consumers think about tonic water.
It shouldn't be seen as a poorly tasting commodity product that waters down
gin. Traditionally, tonic brought some herbal benefits to a drink and also
balanced an overly sweet spirit. I sought to craft a tonic water that could
build a variety of mixed drinks, including traditional highballs, but also more
innovative cocktails, and even beer-based radlers, coffee-based "black
tonics," and wine-based spritzers,” says Mary Pellettieri, co-founder of
Top Note Tonic and a 20-year veteran of the brewing industry. "This award
is like winning an Oscar in innovation for a beverage. We are floored by the
recognition so early in our journey. We can now say we are the country's best
new cocktail mixer, quite an honor."
Top
Note’s Indian Tonic Water was selected by a national panel of specialty food
experts. Every entry is carefully assessed by passionate and knowledgeable
professionals, including chefs, culinary experts, academics, food writers and
category buyers. Products are judged on taste, ingredient quality and
innovation.
Top
Note’s line of all-natural, non-alcoholic, craft mixers feature bold, notably
complex flavors. Its Indian Tonic Water is like the IPA of tonics. It has an
overall dry and refreshing taste with top notes of citrus peel and fresh grass.
The complete line includes Indian Tonic Water, Bitter Lemon and Ginger Beer.
"A
sofi means a product, and the people behind it, have arrived,” says Phil
Kafarakis, president, Specialty Food Association. "This year’s winners
represent a devotion to excellence and innovation in specialty food that
continues to fuel our industry, excite consumers and expand retail offerings
around the world.”
Top Note Tonic uses the highest quality, non-GMO
ingredients. Each Top Note flavor is made from a combination of all-natural
roots, fruits, herbs, spices and real cane sugar. No artificial colors or
preservatives are used, all varieties are gluten free and contain half the
sugar of standard mixers.
Top
Note Tonic is available in 4-packs of 8.5 oz. bottles with a suggested retail
price of $6.99-7.99. Each bottle delivers approximately 2 servings per
cocktail.
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Founded in 2014 and based in Milwaukee, Wis., Top
Note Tonic is an all-natural line of mixers for beverage and cocktail
enthusiasts who appreciate a bold flavor profile. Top Note Tonic offers three
ready-to-drink flavors – Indian Tonic Water, Bitter Lemon and Ginger Beer.
There are also five varieties of concentrates – Bitter Orange, Bitter Lemon,
Gentian Lime, Indian Tonic and Ginger Beer. The Top Note Tonic name comes from
the field of sensory science since top notes are the ephemeral aromas found in
beer, wine and spirits that produce a multi-sensory experience. For more
information, visit topnotetonic.com.
The
sofi Awards are open to members of the Specialty Food Association, a
not-for-profit trade association established in 1952 for food artisans,
importers and entrepreneurs with more than 3,400 members in the U.S. and
abroad. For more information on the association and its Fancy Food Shows, go to
specialtyfood.com.
Learn more about the sofi Awards at specialtyfood.com/sofi.
Top
Note Tonic Media Contact: Monica
Baer, 262-522-9687, mbaer@baercarlson.com
Specialty
Food Association Media Contact: PR
Department, 646-878-0130, press@specialtyfood.com
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