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Milwaukee-area vendors win contracts for beverages, food at U.S. Open in Erin Hills

Tuesday, May 2, 2017   (0 Comments)
Business Journal

Rich Kirchen



MillerCoors could join a list of southeast Wisconsin businesses that will provide goods and services for the U.S. Open June 12 through June 18 at Erin Hills.

Among the other prominent Milwaukee-area food and beverage names on the vendor list are Usinger’s Famous Sausage, Klement’s Sausage Co., Colectivo Coffee Roasters and sister company Troubadour Baking and Catering, and Empire Fish.

On the health care front, Ascension Wisconsin will manage three first aid facilities on the course that will be staffed by doctors and nurses.

The United States Golf Association selected MillerCoors, which has offices and a brewery in Milwaukee, for the official beer at the U.S. Open, USGA championship manager Eric Steimer said in an interview Tuesday with the Milwaukee Business Journal. MillerCoors products including Miller Lite and Coors Light will be available at multiple locations on the Erin Hills property during the event, Steimer said.

However, a MillerCoors spokesman said the arrangement is not a done deal.

"We're actively working with them (the USGA), but there's no deal in place yet," said Marty Maloney, media relations manager at MillerCoors headquarters in Chicago.

Maloney said he couldn't provide any further detail.

Food concessionaires at the U.S. Open also will carry some Wisconsin craft brews including Lakefront Brewery IPA and Spotted Cow from New Glarus Brewing, Steimer said.

The USGA predicts 365,000 12-ounce servings of beer will be poured throughout the duration of the seven-day event. Attendance is expected to peak at 35,000 per day for the weekend championship rounds.

The organization said 100,000 hot dogs will be sold but that figure likely includes sausages, said USGA spokeswoman Janeen Driscoll. Products will be supplied, of course, by Usinger’s and Klement’s.

The USGA also said it has retained several other southeast Wisconsin businesses for other supplies ranging from pottery to gravel to fuel.

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