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Artisan jam maker Quince and Apple buys Milwaukee's Treat Bake Shop

Monday, February 26, 2018   (0 Comments)
Journal Sentinel

Sarah Hauer



Madison-based artisan maker of preserves and syrups Quince and Apple has purchased Milwaukee's Treat Bake Shop, the companies announced in a news release Monday. 

Production of Treat Bake Shop's spiced and candied nuts will move into Quince and Apple's Madison kitchen. Treat Bake Shop's move from its Historic Third Ward spot at 207 E. Buffalo St. will happen in mid-march. 

Co-founder of Quince and Apple Matt Stoner Fehsenfeld said he has long admired Treat Bake Shop and its founder, Sarah Marx Feldner. Both companies produce their foods by hand in small batches.

"There are just so many similarities in the way we manage our brands, the care we show our customers and, most importantly, the fact that we’ve both stayed true to small-batch artisan production methods as we’ve grown,” said Quince and Apple co-founder Clare Stoner Fehsenfeld.

Quince and Apple was founded by the husband-and-wife team in 2009 and grew into a national brand. Treat Bake Shop is the first acquisition for the artisan maker, and Clare Stoner Fehsenfeld said in the release she hopes it's the first of many. 

"There are so few options for owners of small, artisan food businesses if they want to sell,” said Clare Stoner Fehsenfeld. "They make great products and build great brands that have tremendous value, but their companies are often too small to attract the interest of larger, conventional food companies or investors. By bringing Treat into the business we’ve already built, it will give both brands some of the advantages of being a part of a larger company, while being able to retain that true artisan touch.”

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