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FaB's Fifth Annual Meeting: Sweet Success
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FaB's Fifth Annual Meeting: Sweet Success

When: Wednesday, November 7
Luncheon Program: 11:00 am - 1:30 pm | Sweet Suites Tasting: 1:45 pm - 3:00 pm
Where: Feeding America Eastern Wisconsin
1700 W. Fond Du Lac Ave.
Milwaukee, Wisconsin  53205
United States
Contact: Val Ratz

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We're full! Registration is now closed.

It’s our Fifth Annual Meeting and we’re celebrating sweet success, sharing our accomplishments, and highlighting our members who make it all happen. The cherry on top is our keynote speaker, Rick LaBerge, Chief Operating Officer of HARIBO of America, Inc., who will share how they’re innovating Sweet Success right here in Wisconsin.

We'll also feature a lineup of FaB members to share FaB’s Top Five Accomplishments to date and a look into what our next five years could look like.

And don’t expect dessert with your lunch — that’s our sweet twist afterwards. We’re not telling beer, brats, and cheese to move over, but to make room for our sweets! Extend your Fifth Annual Meeting experience at our SWEET SUITES as we raise funds for our host, Feeding America Eastern Wisconsin.

Join us on November 7 and feel like a kid again. Mit freundlichen Grüßen (Best regards)!


Founded in 1920 and based in Bonn, Germany, HARIBO is the world market leader in the fruit gum and licorice segment, with 100 million Gold-Bears alone produced daily worldwide. With its America’s HQ in Chicago, the family-owned, third-generation company employs nearly 7,000 people globally.

In March 2017, HARIBO announced its plans to build their first North American manufacturing facility in Pleasant Prairie, Wisconsin. Their iconic Gummies will be made in the U.S.A in what will be one of the largest, most sophisticated facilities in the confectionery
industry and is expected to create 400 new jobs.

10:45 – 11:30 am
Arrive and network. Complimentary water and snacks.

11:30 – 11:45 am
Seating opens

11:45 am – Noon
Welcome. Enjoy your fall harvest lunch salad.

Noon – 12:30 pm
FaB accomplishments and recognition, featuring:
  • Ted Balistreri, Sendik's Food Markets
  • Patti Habeck, Feeding America Eastern Wisconsin
  • Peter Gottsacker, Wixon
  • Paul Benson, Michael Best
  • Anne Troka, Sargento Foods
  • Frank Jimenez, EVOLVE Brands

12:30 – 1:15 pm
Keynote presentation by Rick LaBerge, COO of HARIBO
with introduction by Jim Paetsch, Vice President of the Milwaukee 7                            

1:15 – 1:30 pm
FaB 2019 strategies and closing remarks

1:30 – 1:45 pm

1:45 – 3:00 pm
SWEET SUITES – Raising Funds for Feeding America – ($20 ticket purchase required)


Includes program, keynote, and lunch. Sweet Suites Tasting ticket requires a $20 donation.

Not sure if you're a member? If your company is on this list, you're a member!
Table of eight $450
Individual $65
Table of eight $700
Individual $115
Table of eight 
Table of four if company has fifty or fewer employees


Raising funds and food for Feeding America. Get sweet satisfaction!

1:45 - 3:00 p.m. immediately following the Annual Meeting

Only 50 tickets left!

SWEET SUITES. Donate $20. Get twice the sweet satisfaction. Buy your ticket to our SWEET SUITES TASTING to indulge in sweet bites and sips offered by Wisconsin's sweet makers. To sweeten the pot, if you register for Sweet Suites in advance, your name will be among those that our keynote presenter, Rick LaBerge of HARIBO, will draw from to select one lucky individual who will receive a year’s supply of HARIBO gummies!

*Must be registered for the Annual Meeting from 11:00-1:30 in order to attend Sweet Suites. Must be present to win.

Scooping handcrafted ice cream featuring their own ingredients - famous Moose Tracks® Fudge, caramel, brownie bits, and more!

Offering bakery bites and sips of punch featuring their handcrafted jams
Sharing bites of organic and gluten-free bakery products
Offering tastings of their historic caramel and fudge with recipes dating back to the 1800s

Sharing tastings of their popular frozen creameries Sharing bites of their authentic Danish Kringles (the state pastry) Offering pieces of handcrafted Holiday Bark and Chocolate Mendiant Pouring sips of their iconic Root Beer, other gourmet soda flavors, and bites of beer inspired treats

Offering bites of their scratch bakeryOffering sips of their fine roasted coffeeSharing bites of their mindful organic Jungle & Forest Crunch

PILE ON. More sweet satisfaction when your company agrees to match what SWEET SUITES raises. Think about piling on by committing up to $1,000 (or $2,000 in product) to sweeten the pot for our host.

Interested in piling on? Email Shelley at

Already committed:



Calling FaB’s sweet makers to comprise our exhibitors in the 
SWEET SUITES. Interested in exhibiting? Email Shelley at
  • Free event registration. Receive one complimentary Fifth Annual Meeting registration, a $65 value. Please confirm who will be filling this free seat by contacting Shelley at

  • 200 sample maximum. Be prepared to offer up to 200 bite/sip size samples for attendees participating in Sweet Suites. We’ll confirm the count (not to exceed 200) with you on Friday, November 2.

  • Table with linen and table signage. Receive one 8-foot exhibitor table with white box linen (for easy storage beneath), plus one acrylic table top sign made by FaB.

  • Limited electrical access. If you MUST have access to an outlet, please let us know as soon as possible.

  • Setup time from 9:00–11:15 am. Ideally, you will set up between 9:30–10:30 am, before the crowd begins arriving. We will be providing you parking instructions to ease the transporting of your products/materials to the designated area. David Allen on our team will be available to assist you with load-in carts and directions upon arrival.

  • Setup Deadline at 11:15 am. Exhibitors must be set up by 11:15 am. Event seating starts at 11:30 am with the lunch program officially starting at 11:45 am.  

  • First to leave lunch program. We'll ask all attendees to remain seated at the end of the program, while asking all our Sweet Suite exhibitors to make a break for your stations.

  • Sweet Suites Tasting from 1:45-3:00 pm. We will officially open up the Sweet Suits to paid attendees at 1:45 pm. Be prepared to manage your table and samples from 1:45-3:00 pm.  

  • Will you be selling product? Please let us know if you plan to also sell your product to Sweet Suites attendees. Selling is permitted.










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