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FaB Innovation Café: Trends of the Trends
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FaB Innovation Café: Trends of the Trends

When: Thursday, September 20
8:30 am - 2:00 pm
Where: Marquette University - Alumni Memorial Union
1442 W. Wisconsin Ave.
Milwaukee, Wisconsin  53233
United States
Contact: Emily Allen, FaB Wisconsin

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Members: $55
Non-Members: $100
Includes continental breakfast, box lunch, and program.
Registration is now closed. Walk-ups welcome!

Reports on trends flow into our inboxes all year long. To help us dig into what trends will stick and which will fade away, we’re giving you a peek into industry metatrends: the trends of the trends. We’ve invited Dr. Rachel Cheatham, founder of the Foodscape Group, to present the keynote address at our Innovation Café Event.

Our Café event will also introduce you to our new class of Cappers, the ten companies we selected to participate in our nine-month accelerator. From baby food to honey spirits, buffalo to bitters, curcumin to hemp to olive oil, and crackers to cookies (plus a catalytic disinfection technology for good measure), our cohort seems well-poised for growth.

Uncover the trends of the trends in the global foodscape. You’ll be able to explore how your company and product offerings fit into the metatrends of 2018. Dr. Cheatham’s team pulled together 135 publicly available trend reports, logged 2,882 raw data points, and distilled 1,050 trends into a Top 10.

The café-event style will get you talking about these trends with everyone in the room - your industry peers, our legacy companies, and our most promising young companies and industry professionals.  

Is your company offering products or services meeting the 2018 Foodscape Metatrends?  What successes are you seeing?  How might one or more of these metatrends fit into your future growth strategies?

1. Plant Power
2. Up Close & Global
3. Sustainable Eats
4. Sips to Health
5. Tech Central
6. Gut Love
7. Dietary Matters
8. Meal(ish) Bites
9. Back to Basics
10. Floral Notes


Founder & CEO, Foodscape Group

Rachel Cheatham, PhD, is an Adjunct Assistant Professor at the Tufts Friedman School of Nutrition Science and Policy. She is Founder & CEO of Foodscape Group, LLC, a nutrition strategy consultancy designed to help companies, brands and entrepreneurs conceptualize, develop and market healthier foods based on global wellness trends and insights. She has been a commercial television producer, Director at the International Food Information Council, and Senior Vice President at Weber Shandwick, a global public relations firm. She is a Professional Member of the Institute of Food Technologists, and member of the American Society of Nutrition and Academy of Nutrition and Dietetics. 


Because you want to know that the trends your company may be pursuing, or are looking to pursue, are actual metatrends. Using the café style, this event is designed to get you talking with fellow attendees after hearing a thought-provoking keynote address. Think of it as built-in time for you to process what you’ve heard and learned. 

Our annual Innovation Café brings together food and beverage companies from across our industry, along with their suppliers and technical and professional service providers, to learn and discuss your company’s future and the future of Wisconsin’s food and beverage industry.  

Café-style events are designed to engage a large audience around a big question.  The room is set with smaller rounds of six, easier for conversation. One person will serve as the table host.  We'll plan on three 15-minute rounds of table discussion that are proceeded by conversation grounding. When the whistle blows, all but the host independently move to new tables. There are introductions made and the conversation begins again, a little deeper each time, while cross-pollinating discussions.  Repeat for three rounds. Notes are taken throughout the café and when it's all over, we'll have garnered your insights and reactions on an important subject. And you'll have met a good number of people and have had the opportunity to share your thoughts and expertise.


  • Aljan Packaging: President
  • Aljan Packaging: Business Development
  • Aljan Packaging: Account Manager
  • American Pasteurization Co.: Director of QA
  • American Pasteurization Co.: VP of Business Development
  • Bank of America Merrill Lynch: Senior VP
  • Bank of America Merrill Lynch: VP & Senior Relationship Manager
  • Bassett Mechanical: Marketing Manager
  • Bioionix, Inc.: Interim CEO
  • Bioionix, Inc.: Senior Sales Manager
  • Bittercube: Proprietor
  • CG Schmidt: Business Development Manager
  • CG Schmidt: Managing Director
  • CG Schmidt: Account Executive
  • Charleston|Orwig: CEO
  • Charleston|Orwig: Vice President
  • Chortek: Partner
  • Chortek: Senior Manager
  • Consolidated Construction: Account Manager
  • Domeloz: Founder & CEO
  • DRINK ZYN: Co-Founder
  • Evolve Brands: Partner
  • Evolve Brands: VP of Marketing
  • Food Finance Institute: Founder & Director
  • Foodscape Group: Founder & CEO
  • Galloway Co.: Vice President
  • Good Foods Group: Director of Innovation
  • Hempire Farm: CEO
  • Inventors Brewpub: Owner
  • Jam Berrie: Founder
  • JP Cullen: Project Manager
  • JP Cullen: Senior Project Manager
  • JP Cullen: Marketing Director
  • JP Cullen: Marketing Coordinator
  • Klement Sausage Co.: President & CEO
  • La Pavia Beverage: President
  • Lakeside Foods: CEO
  • Lakeside Foods: Marketing
  • Little Food Co.: Founder & CEO
  • Maglio Companies: President
  • Milwaukee Pretzel Co.: Owner
  • Mosaic Meadows: VP of Marketing
  • Nikki's Cookies: Owner
  • Nikki's Cookies: Sales Director
  • Northern Roots Collection: Founder
  • Palermo's: Chief Product & Innovation Officer
  • Palermo's: Executive Corporate Chef
  • Potter's Crackers: Owner
  • Reinvent Ferment: Founder & Marketing Maven
  • Reynold's Pasty Shop: Owner
  • Safi Gourmet: President & CEO
  • Salm Partners: CEO
  • Salm Partners: Director of Business Development
  • Salm Partners: R&D Pilot Manager
  • Sargento Foods: Director of Insights
  • Siemens: Digital Industry Sales
  • The Honest Bison: Founder & CEO
  • The Naked Baker: Founder & Owner
  • The Spice House: Director of Retail Operations
  • WEDC: Director of Sector Strategy Development
  • WMEP: Food Safety & Production Specialist
  • WMEP: Business Development Leader
  • Wisconsin DATCP: Director
  • Wixon: President

8:30 - 9:30 am
Arrive, network, enjoy a continental breakfast, meet the Cappers, and sample their products

9:30 - 10:00 am
Opening remarks

10:00 - 11:00 am
Keynote with Q&A by Dr. Rachel Cheatham, Founder & CEO of the Foodscape Group

11:00 - 11:15 am
Break with refreshments and Capper exhibits

11:15 am - Noon
Official Capper introductions (10 cappers, three minutes each)

Noon - 1:00 pm
Café discussion (A large question is posed to the audience. They will have three 15-minute rounds in table discussion, changing tables every 15 minutes, with new discussion questions introduced in the third round.)

1:00 - 1:30 pm
Table reports and closing comments

1:30 - 2:00 pm
Box lunches available to stay and eat or grab and go

Business casual


Please use the 16th St. Parking Structure located at 749 N. 16th St. (between Wisconsin Ave. and Wells St.)

See the summary from last year's Café Event – Building Your Business, Making Food Our Future.





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