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From Soup to Nuts: A Complete Guide to the Proper Handling of a Food and Beverage Recall Crisis
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From Soup to Nuts: A Complete Guide to the Proper Handling of a Food and Beverage Recall Crisis

10/16/2018
When: Tuesday, October 16
12:00 pm - 1:00 pm
Where: Complimentary Live Webinar
Contact: Michael Best Events Team

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For most food and beverage companies, product recalls are their worst nightmare. Along with concerns over consumer safety and your brand’s reputation and credibility, the media-oriented nature of these events often creates added difficulties. In this webinar, Michael Best Crisis Communications team members Paul Benson and Evan Zeppos, will take you through the best practices for handling every  step of a product recall crisis, including a pre-crisis assessment of your company’s recall preparedness, social media and mainstream media strategies that will help you through the recall, and (if necessary) the recall-related litigation.



PRESENTED BY

Paul E. Benson
Partner, Michael Best
Email

414.225.2757

Evan Zeppos, APR
Principal and Senior Public Affairs Advisor, Michael Best Strategies
Email

414.225.4968


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