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Summary - CEO Briefing & Spring Forum: Driving Business Growth with FaB's Executive Board
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Summary - CEO Briefing & Spring Forum: Driving Business Growth with FaB's Executive Board

When: Tuesday, May 31
4:30 pm - 7:30 pm
Where: Rockwell Automation
1201 S. 2nd St.
Milwaukee, Wisconsin  53204
United States
Contact: Emily Weiner

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We are most grateful to our gracious host, Rockwell Automation, to our generous sponsors, and to the FaB Executive Board and Council. 

This was a double-header to remember.  

Let's give them something to talk about


 3:30 pm
A private FaB CEO Briefing was hosted in Rockwell’s Allen-Bradley Clock Tower. (Next time you drive by, look up at the dark row above the clock face. T
hose are windows offering a 360-degree view of Milwaukee and Lake Michigan.)

3:30  3:35 pm
Giacomo Fallucca, President & CEO of Palermo’s Pizza and a member of the FaB Executive Board, extended a welcome on behalf of the FaB Council to the 60 food and beverage chief executives, owners and entrepreneurs, as well as the CEOs of our Annual Sponsors, in attendance.

3:35  3:50 pm
Keith Nosbusch, Chairman and CEO of Rockwell, our host and sponsor, was present to greet our industry leaders. He shared that the food and beverage industry represented the largest industry segment served by Rockwell Automation, noting many customers present. He also commended the CEOs for extending their leadership beyond their businesses and into our communities, cities and state.

With industry strength in food and beverage manufacturing, Rockwell Automation serves as a leader. The food and beverage market is a global one, and a growing one.  This means greater opportunities, but also greater challenges. 

Rockwell can help improve plant performance and productivity, ensure quality and consistency while maintaining a flexible approach. And ensure optimum machine safety without compromising productivity. >>View Food and Beverage Best-in-Class Guide

Keith Nosbusch was appointed chief executive officer of Rockwell Automation in February 2004. He is also the chairman of the company’s board of directors. Prior to this appointment, Nosbusch served as the president of Rockwell Automation Control Systems and an officer of the corporation, positions he held since November 1998. Nosbusch's career began in 1974 when he joined Allen-Bradley as an application engineer, and since then he has had numerous positions of increasing responsibility.

Nosbusch earned a bachelor's degree in electrical and computer engineering from the University of Wisconsin-Madison and a master's degree in business administration from the University of Wisconsin-Milwaukee. Nosbusch is a director of The Manitowoc Company and serves as a director or member of a number of business, civic and community organizations.

3:50  4:30 pm  
Shelley Jurewicz, Executive Director of FaB offered three key strategic initiatives FaB member companies are working towards:

1. Debut new industry & career outreach resources that will be received by grade– and high schools that pre-register for the 2017 MPN “Our Global Kitchen” Exhibition.  The pre-packets are designed to engage the classes about the industry in advance of their attending.

2. Advance the creation/offering of a Food Safety Certificate the equivalent of the ServSafe Certificate: a) need for basic food safety training; and b) need for basic training to jumpstart industry careers

3. The Future Food Center (more information to come)


“This is a simple thank you for the most recent FaB meeting – but with a twist. The twist is that the event was shocking in a great and professional manner! I have done and gone to hundreds of industry events, shows, etc. Yours was the nicest, well represented and well organized that I’ve been to in a loooong time. I mean that sincerely and without any fluff. You were organized, you had a directed approach to getting people to talk and network, and you had industry leaders giving relevant examples to questions everyone had on their mind. Oh, and the food and wine selection were amazing (smile). 

Job well done and a complete pleasure to attend!

- Dave LaTourelle, Farwell

4:30 pm  
Down from the Allen-Bradley Clock Tower and across the massive building that is Rockwell’s Headquarters, Briefing attendees joined Forum attendees already gathering for the evening’s event.  

The Spring Forum took place on Rockwell’s basketball court, now called Bradley Hall. It’s still a gym, complete with bleachers, although transformed with table, chairs, linens and a buffet feast and complimentary wine and beer for attendees, all compliments of our host and sponsor, Rockwell.

The gym was the former practice court for Allen-Bradley’s Industrial Basketball Team, The Bradleys, which competed in the National Industrial Basketball League, the precursor to the NBA. 

5:30  5:35 pm
Arvind Rao, Consumer Packaged Good Regional Industry Manager at Rockwell, offered a welcome to attendees who had now settled in to tables of six.

5:35  5:40 pm
Shelley Jurewicz shared several FaB updates and explained the café rules. She then introduced FaB’s Executive Board members who each briefly shared some information with the audience about their businesses, serving as a place to jump-start the café-style discussion.

5:40  6:00 pm
Each Executive Board member was asked to prepare a three-minute statement responding to the question: “How is your business adapting its growth plans to increasing industry demands for better (cleaner, closer, safer, bolder) food and beverage?" They were given guidance in their response, breaking it down into four areas:

1. Describe your business. We are a maker of...

2. Describe your current growth trajectory. We have seen success in...

3. Describe how your growth goals align with the production of better food and beverage. We see opportunities in...

4. Describe any barriers you are experiencing in your growth plans. We are challenged by...

Ray Booth
President & CEO
Klement's Sausage Co.
Tom Buhler
Director of Business Development
Butter Bud's 
Giacomo Fallucca
President & CEO
Palermo's Pizza
Andy Gehl
Contract Comestibles
Jenny Marino
President & CEO
Angelic Bakehouse

The room was about to enter into 45 minutes of conversation. At three 15-minute intervals, a whistle was blown signaling everyone (except the table host, who remained seated) to get up and move independently to a new table. During each round, the conversations would cross pollinate and go a bit deeper. Participants were asked to pick up a marker and capture some of their discussion points and themes.


6:00  6:15 pm  
Round 2 of the café discussion began with the question “How is your business adapting its growth plans to increasing industry demands for better (cleaner, closer, safer, bolder) food and beverage?”  

6:15  6:30 pm  
Round 2 of the café discussion began with the same discussion question. 

6:30  6:45 pm  
A new question was introduced for the final round: “How could FaB’s focus be adapted to better support your growth?

6:45 – 7:00 pm  
Note sheets were collected and summarized.
>>See discussion summary

The Rockwell team behind-the-scenes was called out for their professionalism. They saw to it that you got to where you needed to be and that every little detail was attended to. Drew, Rachel, and Melissa were recognized.  

7:00 pm
More networking, great food and complimentary drinks 


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