Palermo's throws a pizza party as it rolls out new brands: Slideshow

Friday, November 8, 2019
Kenny Yoo, Business Journal


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Palermo Villa Inc. is rolling out three new pizza lines and threw a pizza party for a group of Milwaukee-area business and community leaders Thursday to give them a sneak peek and taste. Check out the attached slideshow to see photos from the event.

The three new pizzas are a Screamin’ Sicilian ‘ZaBrewski, which has a beer-infused crust with premium beer flavored ingredients; Connie’s Deep Dish and a Palermo’s Neighborhood Pizzeria, which has a medium thickness crust with the nostalgia and flavor of a person's favorite neighborhood pizzeria.

“As pizza experts we have meticulously researched and developed these new products to fulfill the needs and cravings of our consumers,” said Nick Fallucca, Palermo Villa's chief product and innovation officer for Palermo Villa. “We not only keep our eyes on new trends but are trend setters when it comes to pizza.”

Palermo is undertaking a $13.3 million investment in its Milwaukee plant that will increase its production to 50 million pizza crusts a year and create 25 jobs.

The Menomonee Valley frozen pizza maker plans to buy new equipment to produce rising pizza crusts in-house. Palermo currently buys those rising crusts from other vendors, which limits its capacity to make and sell pizzas, according to a report by the First-Ring Industrial Redevelopment Enterprise, or FIRE.

Palermo has 641 full-time workers in the Menomonee Valley plant at 3301 W. Canal St. The 25 planned new jobs would pay an average of $16.51 per hour.

The company first moved to Canal Street in 2006 and expanded its building in 2010. CEO Giacomo Falluca in late August said Palermo Villa has experienced “double-digit growth” since before 2006, and had expansion plans for 2020.