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FaB Scaler Forum Meeting: What Experience Has Taught Us, featuring Milwaukee Pretzel Co. | February 10, 2021
Wednesday, February 10, 2021, 11:00 AM - 1:00 PM CDT
Category: FaB Events

MISSED THIS FORUM?

View recording | View FaB's presentation | View Milwaukee Pretzel Co.'s presentation

 

From inspiration to start-up to scaling up (and scaling up again.) Our first guest of 2021 is Matt Wessel, Co-Owner & COO of Milwaukee Pretzel Co., a maker of authentic handcrafted Bavarian pretzels.

Husband and wife team Matt & Katie Wessel purchased their new building with five acres just before COVID hit. A product perfect for pairing, their business quickly grew via tasting rooms, wholesale outlets, and direct online sales. Then COVID hit. Their sales channels closed, but Milwaukee Pretzel Co.'s readiness and relationships poised them to weather the turbulence. They earned their way into retail distribution and the freezer section, all while ensuring their people are safe and providing leadership to ensure the continued production of quality pretzels in a SQF-certified facility.

Join fellow entrepreneurs – and the foodie in all of us – as Matt shares their story, milestones, lessons learned, and a look into the future. Bring your questions and plan to stay for the optional post-forum small group discussions tap and grow your resource network.

 

AGENDA

10:50-11:00 AM
Join the Zoom call

11:00-11:15 AM
FaB welcome & updates by Shelley Jurewicz, Chief FaBricating Officer at FaB Wisconsin

11:15-11:45 AM
Guest presentation by Matt Wessel, Co-Owner & COO of Milwaukee Pretzel Co.

11:45 AM-12:30 PM
Participant introductions & questions

12:30-1:00 PM
Optional small group discussions

 

WHO CAN PARTICIPATE?

These online check-ins will be open to all members (and their employees) in good standing. See if your company is a member herePreregistration is required. 


 PREMIUM MEMBERS

 

SELECT MEMBERS


Contact: Emily Allen, FaB Wisconsin | [email protected]

THANKS TO OUR PREMIUM MEMBERS