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FaBscaler Session: Marketing & Branding
Thursday, January 16, 2020, 9:30 AM - 4:00 PM CDT
Category: FaB Events


  Registration is now closed.  

 

Learn how to more effectively brand and market your food or beverage business. This session offers a deep dive into your marketing and branding to align, focus and maximizing your brand value presented by Charleston|Orwig and Real Food Brands.

The FaBscaler Series is a series of "How To" workshops for food and beverage companies with ambitions to profitably scale and grow their businesses. The Scaler Series' expertise is uniquely focused on the maker/manufacturing side of the industry and all its idiosyncrasies.

Attendees will receive industry-specific professional insights, important food business development templates, personal introductions, and an industry-specific peer network to support their ambitions throughout the life of their business. Learn more about our FaBscaler Series and upcoming sessions.

Who should attend? Entrepreneurs and business owners alike starting a business or scaling up for the first, second, or third time.


DETAILS

LOCATION

Charleston|Orwig
515 W. North Shore Dr.
Hartland, WI 53029

EVENT FEES

Members: $50
Non-Members: $85
Includes continental breakfast and lunch.

PARKING

Complimentary surface lot parking.

 

AGENDA

9:30 - 10:00 AM
Check-in and networking

10:00 - 10:30 AM
Introductions and FaBScaler Program overview

10:30 - NOON
NOON - 12:45 PM
Lunch

12:45 - 1:00 PM

Checklist review and break up into small group breakout sessions

1:00 - 3:45 PM

Small group breakout sessions 
(Three 45-minute sessions. Typical break-out to provide topic area overview, case study example, and Q&A.)

  • Defining, Aligning and Activating Your Brand - led by Katie Mleziva
  • Developing Your Social Marketing and Media Plan – led by C|O
  • Developing Your Brand Guidelines – led by C|O
3:45 - 4:00 PM

Wrap-up/“Be the CMO”  by Mark Gale, CEO at Charleston|Orwig


EVENT HOST

FaBCAP PROGRAM SPONSORS

  

PREMIUM MEMBERS

 

SELECT MEMBERS


Contact: Val Ratz, FaB Wisconsin | [email protected]

THANKS TO OUR PREMIUM MEMBERS