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FaB CEO Briefing: Crisis Communication Preparedness in the Era of COVID-19 with Charleston|Orwig
Thursday, June 18, 2020, 9:00 AM - 10:30 AM CST
Category: FaB Events

  Registration is now closed.  


FaB member company industry executives and owners, and their marketing, communications and branding leaders, are invited to participate in this CEO Briefing that will address Crisis Communication Preparedness in the Era of COVID-19, featuring Charleston|Orwig’s CEO, Mark Gale, and Senior Strategist, Chuck Sanger. 

Charleston|Orwig began working on the COVID-19 pandemic in mid-January with an international foodservice retailer who has significant interests in China. While Mark and Chuck cannot discuss the brand, they can share strategic crisis communications actions and guidance for this and other situations. C|O is a full-service marketing and communications crew dedicated to connecting, building and protecting brands across food and agricultural industries.

C|O is FaB’s official PR firm and we’re happy to share their expertise during these challenging times with you, as crisis communication preparedness is required from inside your operation and to the outside world. This CEO Briefing will cover:

  • Scenario Planning – Attack Yourself
  • FAQs – Critical Answers for Vital Audiences
  • Supply Chain – Think Up and Down
  • Employees – Rally Your Most Important Audiences
  • Reputational Capital – Tell Your Story Now



8:45-9:00 AM
Access the meeting via Zoom. A link to the meeting will be provided to attendees the day before the event.

9:00-9:05 AM
Welcome & introduction to guest speakers by Shelley Jurewicz, Executive Director of FaB Wisconsin

9:05-9:15 AM
Report-outs by FaB Executive Board representatives

9:15 AM-9:50 AM
Crisis Communication Preparedness in the Era of COVID-19 presented by C|O

9:50-10:25 AM
Participant Q&A moderated by Shelley Jurewicz

10:25-10:30 AM
Closing comments
 by Shelley Jurewicz



These meetings must be accessed via webinar and do not have a call-in option. Exceptions will be made for those without a microphone on their computer. Having trouble registering or need an exception? Email Emily at [email protected]






Contact: Emily Allen, FaB Wisconsin | [email protected]