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Mason Wells, management buy Calypso lemonade maker King Juice Co.

Tuesday, August 1, 2017   (0 Comments)
Business Journal

David Schuyler



Milwaukee private equity firm Mason Wells said Tuesday that it purchased King Juice Co., owner of the Calypso brand of flavored lemonades, for an undisclosed amount.

Mason Wells joined with Jeff Outlaw, president of Calypso Brands, and other members of management to acquire the company from the Kezman and Purpero families.

King Juice CEO Tim Kezman, who will remain with the company through a transitional period as a consultant, said he is excited about the chance to partner with Mason Wells to continue the company’s growth.

"Mason Wells will provide additional resources to support the company’s long-term growth initiatives for both the Calypso brand and the co-manufacturing business,” Kezman said, speaking in a statement on behalf of the ownership group that includes the Kezman and Purpero families. "This is an exciting day for our employees, customers and suppliers.”

The company’s Calypso Lemonades, Limeades and Teamonades are sold through a distribution network serving retailers nationally. The Calypso brand products are also distributed internationally in 20 countries.

"We are looking forward to driving growth of the Calypso brand and enhancing its already leading position within the flavored lemonade category,” said Outlaw. "Our ability to innovate, manufacture, and distribute our products on a national and international scale provides a strong platform for growth.”

King Juice also provides co-packaging and private label services for non-carbonated beverages. The company operates a 123,000-square-foot plant on 6 acres at 851 W. Grange Ave. in Milwaukee.

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