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Good City Brewing becomes first business to commit to Milwaukee's Century City

Thursday, July 26, 2018   (0 Comments)
Posted by: Patrick Leary, Milwaukee Business Journal

Less than two months after it announced its second brewery, Good City Brewing has committed to a third location.

The east side-based brewery, founded in 2016 by David Dupee, Dan Katt and Andy Jones, will be one of the first tenants in the city of Milwaukee's high-profile Century City Business Park redevelopment project. The 150-acre Century City site, which formerly housed A.O. Smith Corp. and Tower Automotive, has been a major priority for the city, and city officials have floated it in expansion discussions with companies such as Amazon.com Inc. and Foxconn Technology Group.

Pending city approval, Good City will purchase the 53,160-square-foot Century City 1 building near West Capitol Drive and North 31st Street, which has lacked a permanent occupant since 2016. Good City will move its corporate offices and warehouse operations to the building, and Katt said that could be just the beginning for Good City's use of the space. He added that Good City is "out of space" at its current location on Farwell Avenue.

Terms of the deal were not disclosed.

"If we can continue to grow at our current pace, we would eventually like to build a new production brewery at Century City," Katt said. "The building give us all of the flexibility we need to accommodate both our short and long term needs."

Good City may also recruit additional tenants to the building and business park, and Katt said he's "bullish" about the project's potential. The move to Century City epitomizes what the brewery has done in its first two years according to Katt, including its current plan to build a new brewery in the Milwaukee Bucks' Entertainment District across from the new arena.
 
"From our Farwell location that had sat vacant for five years to our future downtown location that is literally being built from the ground up, we have been about breathing life into underutilized spaces," Katt said. "Our conviction is that the current downtown renaissance should create ripple effects benefitting the entire city."

Mayor Tom Barrett said Good City will find Century City "an ideal location to grow."

"The site has strong transportation connections along with a nearby workforce that is eager and capable,” Mayor Tom Barrett said. "Good City’s business is on a positive trajectory and this move will keep the brewery headed in the right direction.” 

In recent weeks, Barrett has called on southeastern Wisconsin businesses to consider locating operations in the Century City area.

"It’s time we created jobs in the central city,” Barrett said at the July 17 Milwaukee Business Journal's Flash Forum. "We have for decades seen more and more disinvestment in the central part of the city. It is just not acceptable. It is going to take all hands on deck.”

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