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Amazon links with Fresh Thyme for one-hour grocery delivery in Milwaukee

Wednesday, March 29, 2017   (0 Comments)
Business Journal
Melanie Lawder

E-commerce giant Amazon is jumping into the region's ultra-competitive grocery market through a partnership with Fresh Thyme Farmers Market.

Fresh on the heels of the company's announcement last week that it has launched its one- and- two-hour shipping service in the area, Amazon said it is now teaming up with Fresh Thyme Farmers Market to deliver fresh groceries to Milwaukee customers.

The grocery delivery perk is available through Amazon's Prime Now service, which the company last Wednesday launched in Milwaukee. With Prime Now, customers can get their items in one hour for $7.99 or two hours for free. Prime Now is available between 8 a.m. and 10 p.m. seven days a week.

Through Amazon's partnership with Fresh Thyme Farmers Market, shoppers can browse groceries on Amazon's website and purchase anything from produce to fresh meat to dairy products and frozen food. The products will then be delivered to the customer's door in only a couple of hours.

Illinois-based Fresh Thyme Farmers Market — which boasts health-minded and organic groceries and produce — recently entered the Milwaukee market with its first store at the North End apartment and retail development in the city; the company also opened a location in Kenosha this past February. The fast-growing grocery chain is planning multiple locations in Wisconsin, including one at the 84South development in Greenfield, in Menomonee Falls, Green Bay and Brookfield.

Seattle-based Amazon has long indicated that it wanted to capture a piece of the lucrative grocery market. It has experimented with various initiatives, including AmazonFresh Pickup, a grocery store where shoppers can pick up groceries, and is planning to debut a convenience store called AmazonGo in Seattle.

The Milwaukee Business Journal reached out to Amazon representatives for more information on the availability of this service in the region, but our inquiry was not immediately returned. You can access Fresh Thyme groceries by visiting and clicking on the Fresh Thyme tab.

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