OUR PASSION, PURPOSE & PLANS

OUR PASSION

FaB Wisconsin is where the business of food meets our passion for better food and beverage. Where "better" means cleaner, closer, smarter, safer, bolder food and beverage. Where “from Wisconsin” means better for the world. 

Wisconsin is home to over 15,000 food and beverage industry employers with over 430,000 employees, generating $83 billion dollars of economic activity. Wisconsin’s food history and strength have generated a wide, unique food and beverage family over the past 200 years. Local to global, big to small, from nutrient-dense to decadence, from farm to factory to fork. From Wisconsin, we feed and quench the world.

OUR PURPOSE

A cluster organization founded on Wisconsin’s food and beverage manufacturing strength, FaB was one of the first in the United States to form. Our purpose is to tighten Wisconsin’s food and beverage industry ecosystem and to heighten our industry leadership, global awareness, and capacity for sustainable growth and industry innovation.

FaB Wisconsin comes up 30,000 feet to assess and respond to the strengths and weakness of our industry ecosystem. We bring visibility to our strengths, and when voids are identified, we listen for what wants to happen and make it happen.

To date, seven areas of strategic focus have been identified:

OUR PLANS

Having celebrated our Fifth Annual Meeting in November 2018, we’ve laid a foundation of plans and signature services that address the operational needs of our makers and manufacturers and offer benefits across the industry from farm to factory to fork. With seven areas of strategic focus, our Member Forums are engaging and collaborations continue to form as we pay attention to what wants and needs to happen to achieve our purpose with passion.