This was our Fifth Annual Meeting and we celebrated sweet success, sharing our accomplishments and highlighting our members who make it all happen. The cherry on top was our keynote speaker, Rick LaBerge, Chief Operating Officer of HARIBO of America, Inc., who shared how they’re innovating Sweet Success right here in Wisconsin.
We also featured a lineup of FaB members to share FaB’s Top Five Accomplishments to date and a look into what our next five years could look like.

And attendees didn’t expect dessert with their lunch — that was our sweet twist afterwards. We’re not telling beer, brats, and cheese to move over, but to make room for our sweets! The Fifth Annual Meeting experience was extended at our SWEET SUITES as we raised funds for our host, Feeding America Eastern Wisconsin.

375 industry professionals joined us on November 7 and felt like a kid again. Mit freundlichen Grüßen (Best regards)!
A FaBulous Five-Year Snapshot
About FaB
FaB: Shaped by the Industry
The FaBsafe Certificate® is here!

FaB's Farm-Factory-Fork Career Discovery
FaBcap Accelerator: The Past Three Years
HARIBO is Family & Childlike Happiness Feeding America: Rooted in Our Community


Founded in 1920 and based in Bonn, Germany, HARIBO is the world market leader in the fruit gum and licorice segment, with 100 million Gold-Bears alone produced daily worldwide. With its America’s HQ in Chicago, the family-owned, third-generation company employs nearly 7,000 people globally.

In March 2017, HARIBO announced its plans to build their first North American manufacturing facility in Pleasant Prairie, Wisconsin. Their iconic Gummies will be made in the U.S.A in what will be one of the largest, most sophisticated facilities in the confectionery 
industry and is expected to create 400 new jobs.


10:45 – 11:30 AM
Attendees arrived and networked. 
11:30 – 11:45 AM
Seating opened.
11:45 am – NOON
Welcome. Attendees enjoyed their fall harvest lunch salads.
NOON – 12:30 PM
FaB accomplishments and recognition, featuring:
  • Ted Balistreri, Sendik's Food Markets 
  • Patti Habeck, Feeding America Eastern Wisconsin 
  • Peter Gottsacker, Wixon 
  • Paul Benson, Michael Best 
  • Anne Troka, Sargento Foods 
  • Frank Jimenez, EVOLVE Brands
12:30 – 1:15 PM
Keynote presentation by Rick LaBerge, COO of HARIBO
with introduction by Jim Paetsch, Vice President of the Milwaukee 7                            
1:15 – 1:30 PM
FaB 2019 strategies and closing remarks
1:30 – 1:45 PM

1:45 – 3:00 PM
SWEET SUITES – Raising Funds for Feeding America – ($20 ticket purchase required)


Raising funds and food for Feeding America. Get sweet satisfaction!
SWEET SUITES. If you donated $20, you got twice the sweet satisfaction. Attendees bought tickets to our SWEET SUITES TASTING to indulge in sweet bites and sips offered by Wisconsin's sweet makers. To sweeten the pot, if you registered for Sweet Suites in advance, your name was among those that our keynote presenter, Rick LaBerge of HARIBO, drew from to select one lucky individual who received a year’s supply of HARIBO gummies!
Scooping handcrafted ice cream featuring their own ingredients - Moose Tracks® Fudge, caramel, brownie bits, and more!
Offering bakery bites and sips of punch featuring their handcrafted jams Sharing bites of organic and gluten-free bakery products
Offering tastings of their historic caramel and fudge with recipes dating back to the 1800s Sharing tastings of their popular frozen creameries Sharing bites of their authentic Danish Kringles (the state pastry)
Offering pieces of handcrafted Holiday Bark and Chocolate Mendiant Pouring sips of their iconic Root Beer, other gourmet soda flavors, and bites of beer inspired treats Offering bites of their scratch bakery
Offering sips of their fine roasted coffee Sharing bites of their mindful organic Gorilly Goods and Supernola snacks  

PILE ON. More sweet satisfaction when these companies agreed to match what SWEET SUITES raised.